Associating the IQOS brand with a jazz music festival was a real challenge, but we handled it very well. Together, we created a space that spoke volumes for the IQOS brand within the Jazz in the Park festival. We managed to transform a festival known to the public into one that takes you by surprise. With IQOS ILUMA touch, the entire experience was elevated to a new level. A new angle, new technology, and a truly pleasurable experience.
Key visual
Location & visibility
Activations
Social Media - Instagram Grid preview
Individual posts & Stories
